PRM Asset Management Co., Ltd.
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Company Profile

ABOUT US

Burley City is a Sino-foreign joint venture professional real estate asset management company, providing commercial and industrial real estate asset management, sales, whole lease and whole sale services for domestic and overseas companies. The company currently manages projects in 17 provinces and 35 cities across the country, with a cumulative management area of more than 5 million square meters. The core team members have served in Simon Real Estate Group, Morgan Stanley Real Estate Fund, India Power Group, Canadian Billionaire Cambridge Group, CapitaLand Singapore and Wal-Mart Asia Real Estate, and have operating experience in many successful commercial projects.

90 %

The service target is state-owned enterprises & the proportion of central enterprises.

17 Province

Service projects throughout

35 City

Service projects throughout the city

5000000

Cumulative Managed Commercial Area

Core Business

BUSINESS


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Positioning

Retail Planning

Leasing

Mall Operation Digitization

Exit Strategy

Positioning

China Merchants Leasing

Retail Planning

Business Planning and Design

Leasing

Mall Operation Digitization

Wisdom operation

Exit Strategy

Commercial real estate exit

Market Survey and Analysis

Market Research

core competitiveness

CORE COMPETENCIES

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core competitiveness

CORE COMPETENCIES

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autonomous simulation

International Vision

From macro to micro, it provides full-scenario and full-operation data links for commercial business, providing support for commercial real estate decision-making and realizing the transformation from commercial management to asset management.

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Have rich experience in trading

He has operated well-known projects in the industry, such as: Printing City (Suzhou, Changshu, Hangzhou, Zhengzhou, Foshan, etc.), Suzhou Linrui Square, Changsha Lehe City, Nantong Zhongnan City, etc.

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Rich brand resources

It has established strategic cooperative relations with many well-known brands at home and abroad, covering supermarkets, cinemas, clothing, retail, catering and entertainment.

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Fund cooperation experience

Such as Blackstone, Hanwei, Carlyle and other rich experience in cooperation, can do a good job of asset management, to meet the requirements of return on investment.

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Senior training team

It is conducive to continuously developing new projects and training new teams to achieve a high level of specialization.

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Comprehensive service content

From project research, positioning, planning, investment promotion to project management, marketing planning, operation management, financial management, recruitment management for commercial real estate, information management and other services in the whole process.

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Customized Information Management

Accurate, effective and fast collection and analysis of multi-latitude operation management, such as sales, rental efficiency, rent ratio, customer unit price, passenger flow, bag lifting rate, etc.

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Tax Planning

Provide developers with legal tax plan recommendations, covering property tax, business reform and other comprehensive tax-related management, reduce tax-related risks. At the same time, it provides financial investment feasibility analysis report for developers in the early stage of investment, and provides reliable guarantee for scientific decision-making. Establish a sound budget management system and fully implement budget control.

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Architectural planning and design consulting

Architectural consulting, urban planning, architectural design, interior design, landscape design and other fields to provide professional services and consulting.

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Professional digital wisdom operation

From macro to micro, provide full-scenario and full-operation data links for commercial business, provide support for commercial real estate decision-making, and realize commercial management. asset management transformation.

Core Team

CORE TEAM

Mr. Piong is a veteran in asset management with over 20 years of practical experience in real estate service from development to operations especially in shopping malls. He has worked in Singapore, Vietnam, China and also in other countries. He has over 15 years of shopping center management experience in China. His major contribution to the industry has won him numerous awards, most notably the “2011-12 Person of the Year for China Commercial Real Estate” Award at the Seventh China Retailers Convention, and the 2016 Mall China Golden Mall “Person of the Year for Asset Management” Award. He is also one of the lecturers for the ICSC’s CSM accreditation course here in China.

Piong Kim Liong

· Company Founder/Chairman

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Representative cases

REPRESENTATIVE CASES

Kunshan Daximen Commercial Street


Suzhou Shishan Financial Innovation Center


LA NOVA,Changsha


SIP Jinji Lake Commercial Retail Master Planning


CSSD Kuncheng Lake Commercial Retail Master Planning ,Changshu


Jinji Lake Commercial Summit


Kunshan Daximen Commercial Street
Suzhou Shishan Financial Innovation Center
LA NOVA,Changsha
SIP Jinji Lake Commercial Retail Master Planning
CSSD Kuncheng Lake Commercial Retail Master Planning ,Changshu
Jinji Lake Commercial Summit

News Center

NEWS INFORMATION

2023-07-10

Another Award | PRM Won the Title of "2023 China's Commercial Operation Benchmarking Enterprise"

On July 6, the "China Housing Index 2023 Real Estate Market Trend Report" hosted by Beijing China Information Technology Research Institute was grandly held in Beijing.

2023-07-03

Another Award | PRM Won 2022 Commercial Real Estate Gold Medal Service Provider

The 2023 New Business Network Business Forum and the Fifth New Brand Business Summit were held in Hangzhou on June 30. Gather more than a thousand industry colleagues, talk about new consumer hot topics, broaden the commercial real estate circle layer, link the country's unlimited business opportunities.

2023-06-25

PRM Asset Management... Taste Handong Life Square 621 Shanda Open Street.

On June 21, the asset management of PRM provided a taste of commercial operation and management services. Handong Life Square opened a grand street, adding "fireworks" to Hailing Old Town"

Our Clients

OUR CLIENTS