PRM Asset Management Co., Ltd.
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ABOUT US

Parcmall Retail Management(PRM) is a leading commercial real estate management service provider in China. Currently, we’re managing projects in 39 cities in 17 provinces provinces across the country, an extensive portfolio of shopping malls with over five million square meters.

PRM‘s dynamic team of foreign expatriates and local experts with working experience for reputable international commercial rearl estate companies such as Simon Properties Groups, Morgan Stanley Real Estate , SCPG ,Invanhoe Cambridge ,Capitaland and Walmart Asia Realty, makes the company best international and professional shopping center management team.

90 %

Proportion of state-owned and central enterprises

17 Economize

Service projects are widespread

39 City

in 39 cities in 17 provinces

5000000

Accumulated management area

CORE BUSINESS


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Positioning
Retail Planning
Leasing
Mall Operation Digitization
Exit Strategy
Positioning

China Merchants Leasing

Retail Planning

Business Planning and Design

Leasing

Mall Operation Digitization

Wisdom operation

Exit Strategy

Commercial real estate exit

Market Survey and Analysis

Market Research

OUR CORE COMPETENCIES

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autonomous simulation

International Perspective

Our key team members consist of expatriates and professionals with working experience in world reputable retail real estate companies.

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Hands-on Experience

Our key team members have worked from pre-opening to post-opening of a number of market well-known shopping centers such as INCITY(Suzhou, Changshu, Hangzhou, Zhengzhou, Foshan and etc.), Suzhou Link City, Changsha LA NOVA,Nantong Zhongnan City and etc

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Well-established Network with Both the International and Local Brands

We have established strategic partner relationship with many well-known foreign and local brands, covering supermarkets, cinemas, fashion apparels, food & beverage, leisure and entertainment brands.

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Working Experience with Commercial Real Estate Fund

Our key team members have proven record in building successful working relationship with many real estate fund, such as Blackstone, Harvest and Carlyle. We understand and are fully committed to asset management and deliver investment objectives.

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Comprehensive Training Team

Our senior and comprehensive training system and team help continuously train and offer highly professional and skilled staff to new projects.

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One-Stop Service

We provide our clients with a full range of service, from market research and analysis, project positioning, planning and development, to engineering management, property management and operations management from pre-opening through to post-opening.

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Customized IT Management

We offer wide range of IT service which is essential for a modern shopping centers such as customized ERP, OA, O2O tools, customized social media tools, CRM and etc.

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Financial and Investment Planning

We work hand-in-hand with our in-house tax consultant to provide shopping center owners with a comprehensive shopping mall tax planning. At the same time, we also provide feasibility analysis reports for developers in the early investment stage to ensure scientific decision-making. In addition, we have also established a comprehensive shopping center budget management and tracking system to help shopping center managers to keep track of the financial performance.

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Site Planning and Architectural Design Consultancy

Together with our design partners, we offer full range of professional consultancy for site planning, architectural design, interior design landscape design and store renovation design.

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Intelligent and Digitization of Mall Operation Support

From macro to micro,provides full scene and full operation data connection of commercial business,supports the decision-making of commercial real estate, and realizes the transformation from commercial management to asset management.

CORE TEAM

Mr. Piong is a veteran in asset management with over 20 years of practical experience in real estate service from development to operations especially in shopping malls.

Piong Kim Liong

· Company Founder/Chairman

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REPRESENTATIVE CASES

Kunshan Daximen Commercial Street


Suzhou Shishan Financial Innovation Center


LA NOVA,Changsha


SIP Jinji Lake Commercial Retail Master Planning


CSSD Kuncheng Lake Commercial Retail Master Planning ,Changshu


Jinji Lake Commercial Summit


Kunshan Daximen Commercial Street
Suzhou Shishan Financial Innovation Center
LA NOVA,Changsha
SIP Jinji Lake Commercial Retail Master Planning
CSSD Kuncheng Lake Commercial Retail Master Planning ,Changshu
Jinji Lake Commercial Summit

NEWS INFORMATION

OUR CLIENTS