ABOUT PRM
Parcmall Retail Management (PRM) is a real estate asset management company in China. PRM focuses on the investment, development and operation of shopping mall, hotel, office, residential and business park for both green field and existing assets.
Clients are State Owned Enterprise
Coverage Areas
Major Cities
Project Area
Market Research and Positioning
Business Planning and Design
Wisdom operation
China Merchants Leasing
CORE COMPETENCIES
International Perspective
Our key team members consist of expatriates and professionals with working experience in world reputable retail real estate companies.
Hands-on Experience
Our key team members have worked from pre-opening to post-opening of a number of market well-known shopping centers such as INCITY(Suzhou, Changshu, Hangzhou, Zhengzhou, Foshan and etc.), Suzhou Link City, Changsha LA NOVA,Nantong Zhongnan City and etc.
Well-established Network with Both the International and Local Brands
We have established strategic cooperation relationships with hundreds of thousands of well-known brands at home and abroad, including many Michelin-starred restaurants, Black Pearl restaurants, chef-owned brands, and internet-famous trendy brands, which endows the project with more competitive advantages.
Working Experience with Commercial Real Estate Fund
Our key team members have proven record in building successful working relationship with many real estate fund, such as Blackstone, Harvest and Carlyle. We understand and are fully committed to asset management and deliver investment objectives.
Comprehensive Training Team
Our senior and comprehensive training system and team help continuously train and offer highly professional and skilled staff to new projects.
One-Stop Service
We provide our clients with a full range of service, from market research and analysis, project positioning, planning and development, to engineering management, property management and operations management from pre-opening through to post-opening.
Customized IT Management
We offer wide range of IT service which is essential for a modern shopping centers such as customized ERP, OA, O2O tools, customized social media tools, CRM and etc.
Financial and Investment Planning
We work hand-in-hand with our in-house tax consultant to provide shopping center owners with a comprehensive shopping mall tax planning. At the same time, we also provide feasibility analysis reports for developers in the early investment stage to ensure scientific decision-making. In addition, we have also established a comprehensive shopping center budget management and tracking system to help shopping center managers to keep track of the financial performance.
Site Planning and Architectural Design Consultancy
Together with our design partners, we offer full range of professional consultancy for site planning, architectural design, interior design landscape design and store renovation design.
Intelligent and Digitization of Mall Operation Support
From macro to micro，provides full scene and full operation data connection of commercial business，supports the decision-making of commercial real estate, and realizes the transformation from commercial management to asset management.
CORE TEAM
TRACK RECORDS
NEWS
OUR CLIENTS
555 Shouyang Road Jing 'an District, Shanghai
Block 23, 58 Weixin Road, SIP.
WeChat Account
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