Another Award | PRM won the "Annual Commercial Real Estate City Impact Project" of China Shopping Center [Golden Tripod Award] in charge of Changsha Lehe City"

Release time:

2019-07-26

On July 24, 2019, the "2019 China Shopping Center Summit" hosted by Win Business Network was grandly held at the Jing'an Shangri-La Hotel in Shanghai. Nearly a thousand people gathered here to witness the power of business.

再获嘉奖 | 柏利城在管项目长沙乐和城荣获中国购物中心【金鼎奖】“年度商业地产城市影响力项目”

At the award ceremony of China Shopping Center [Golden Tripod Award] held at the same time, the commercial management of Bailey City won the annual commercial real estate city influence project award in one fell swoop in Changsha Lehe City.

Changsha Lehe City is located in the most prosperous May 1 business district in Changsha. The project opened in May 2011, with a total of seven floors and a total construction area of 80000 square meters. It is held by Bailian billion Marriott. Since the full operation of Bailey City, after more than a year of adjustment and upgrading, with "brand new, fashionable and unique" as the new positioning, it has carried out all-round upgrades in terms of positioning, format, marketing activities, etc., providing Hunan consumers with a new "Mall Life" shopping experience.

After the adjustment and upgrading, Lehe City has carefully introduced a number of Hunan's first stores, such as Ludao Member Store, ZET des ZET (Hangzhou Designer Brand), Shangji (Xiamen Designer Brand), Jiyu Thai Seafood Hot Pot, Kun Small World (Hunan's First Holographic Projection Restaurant), FOUR SENCE DANCE STUDIO (Street Dance Training), Hawker Jia Family, etc. At the same time, there are also some online red brands that have entered the shopping center for the first time, such as Da Bo Fu, put wild barbecue, and other representative brands such as Tan Zong's chopped pepper fish head, flavored meat fried meat, hidden yoga, hair Ze modeling, NOME, CACHE CACHE, etc. It is worth mentioning that Lehe City originally did not have a supermarket format. This change and upgrade also introduced Boxed Horse Fresh for the first time, becoming the most central store in Boxed Horse Fresh City and the first supermarket store to enter the May Day business circle.

In terms of marketing, the official live broadcast platform, small red book number, tremolo number, micro-vision number, WeChat micro-blog number and other social ways that young people like have been launched, making Lehe City the first shopping center in Changsha to "play with the live market" using six major media matrices. A series of topic activity event marketing also shows the characteristics of Lehe City's operation and management team leading the young trend. New brand merchants and new shopping experience give them an advantage in business competition.

In addition, Lehe City has been shortlisted for the annual "ICSC Asia Pacific Shopping Center Award" and "China Shopping Center Annual City Promotion Award", ranking among the top three "Changsha People Visit Shopping Mall Most" selected by Changsha local media, "Hunan Microblog Marketing Conference Best Enterprise Microblog Case", "City Award Annual Most Fashionable Attitude Shopping Mall", "Changsha City Voice 2017 Most Fashionable Shopping Center", etc. This time, Lehe City won the "Annual Commercial Real Estate City Impact Project", which can be said to be well-deserved, and it is also an affirmation of the industry's operating results for Lehe City over the years.

In the future, Lehe City will focus on deep-rooted local and global fashion and culture and art, package fashion with culture and art, create Changsha fashion with trend sports, enrich the local positioning of "love and play with pride" with trend fashion, and devote itself to the continuous improvement and upgrading of online social media platforms and member systems to bring more refreshing life experiences to consumers.

About Burley City Business Management

Bailey City Commercial Management is a Sino-foreign joint venture professional commercial real estate asset management company, providing real estate companies at home and abroad with real estate asset management, sales, commercial project whole lease and whole sale services. Since its establishment, the company has successively provided operation and management services for more than 20 commercial real estate developers, with a cumulative management area of more than 3.5 million square meters. The core team members have served in Simon Real Estate Group of the United States, Morgan Stanley Real Estate Fund, India Power Group, Canadian Billionaire Bridge Group, CapitaLand Commercial of Singapore and Wal-Mart Asia Real Estate, with operating experience in many successful commercial projects; with international vision, forward-looking business vision and keen business sense.

In recent years, Burley City has made full efforts to expand its commercial territory. On the basis of the core "asset management" business module, it has added a second business module to rapidly remove the stock of various real estate such as commercial blocks, residential bottom merchants, box bodies, professional markets, headquarters economic office buildings, hotel apartments, industrial parks, residential buildings, etc.